AutoBuffy to Launch Ford Motorcraft

Today we're announcing that AutoBuffy will be launching Motorcraft® — Ford's genuine OE service parts brand — on autobuffy.com in the coming days. Our application has been officially approved by Ford, and the catalog is being prepared for launch right now.

Shop Ford parts at AutoBuffy →

What This Means for Ford Drivers

For the first time on AutoBuffy, you'll be able to buy the exact same parts your Ford dealer installs — direct, online, at honest prices.

Motorcraft isn't an aftermarket brand pretending to be original equipment. It *is* the original equipment. Every Motorcraft part is engineered, tested, and approved by Ford for the vehicles it serves.

If you drive an F-150, Super Duty, Mustang, Explorer, Escape, Edge, Bronco, Expedition, Lincoln Navigator — or any other Ford or Lincoln — this changes how you maintain it.

A Quick Refresher on Motorcraft

Ford launched Motorcraft in 1972 to give technicians and DIYers a single trusted name for service parts on Ford-built vehicles. More than fifty years later, it's still:

• Ford's official OE brand — engineered to Ford specifications, not approximated to them
• What dealerships install — when your Ford comes in for service, Motorcraft is in the box
• Backed by Ford — covered by Ford's parts warranty when installed at a Ford dealer
• Universally accepted — never voids your Ford warranty or any extended coverage

The catalog covers nearly every wear and service item: brakes, batteries, oil filters, air filters, fuel filters, cabin filters, spark plugs, ignition coils, alternators, starters, water pumps, oxygen sensors, MAF sensors, fluids, wiper blades, struts, shocks, and more.

If your Ford has a part number on it, Motorcraft has the genuine replacement.

Why We're Excited

This isn't a routine SKU launch — it's a brand we've been chasing for over a year.

Ford runs one of the most selective OE programs in the industry. Becoming an approved Motorcraft seller means being audited on inventory accuracy, fitment data, customer service standards, and how we represent the Ford name. Passing that bar matters to us.

What it means for you:

Confidence. You're not guessing whether a part on AutoBuffy is "as good as" Motorcraft. It *is* Motorcraft.

Fitment certainty. Every part will be verified against Ford VIN-level fitment data — the same data the dealership uses.

Honest pricing. Dealer parts at non-dealer prices, with the same Ford-backed quality.

Real coverage. Modern Fords, classic Fords, light-duty, heavy-duty, EcoBoost, Power Stroke, V8, hybrid — if Ford built it, Motorcraft supports it.

What's Coming, and When

We expect Motorcraft to be live on AutoBuffy in the coming days. The first wave will cover the highest-volume service parts:

• Brake pads and rotors
• Oil, air, fuel, and cabin filters
• Spark plugs and ignition coils
• Batteries
• Water pumps and thermostats
• Oxygen sensors
• Wiper blades

Additional categories will roll out behind the first launch — full powertrain, suspension, electrical, and HVAC service parts to follow.

If you've been holding off on a maintenance job because you wanted the genuine Ford part, this is your sign.

From Our Founder

*"This one means a lot to us. Motorcraft isn't a brand you just 'add' to a catalog — it's a brand you have to earn the right to sell. Ford's standards are some of the toughest in the industry, and getting that approval validates everything we've been building.*

*Every Ford owner deserves access to genuine parts at a fair price, with fitment they can trust. That's exactly what we're about to deliver. We can't wait to flip the switch."*

— Chetan Chadha, Founder & CEO, AutoBuffy

Try It Soon

Motorcraft is launching on AutoBuffy in the coming days. We'll announce here the moment the first parts hit the shelves.

In the meantime, browse our existing Ford parts catalog — and check back soon for the full Motorcraft launch.

This one's been a long time coming. We're glad you're here for it.

Shop Ford parts at AutoBuffy →